They scrapped together US$2.6 million from family,MBT Sko Salg, friends and wellwishers and gathered a team of former Polaroid employees to start studying how to create a new Polaroid film that will appeal to the current generation at the Enschede plant, which they have taken over.
As Mr Kaps noted in an interview with the New York Times earlier this year,MBT Sko Udsalg, the success of digital has created opportunities in analogue. “If everyone runs in one direction, it creates a niche market in the other,” he said.
Mr Kaps was also one of the figures behind the cult Lomographic Society.
Adding to their momentum,MBT Mænds Sporten Sko, imaging consortium Summit Global Group signed an exclusive five-year license agreement to produce and distribute Polaroid-branded products ranging from cameras to film in June this year. In October, the group announced that it will be releasing new instant photograph cameras in 2010, and with the Impossible Project commissioned to make the film.
And on Thursday, its Japanese subsidiary Summit Global Japan held a press conference to announce that Polaroid is making a comeback starting in Japan, one of the key photography markets.